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Simon Aspinall

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And the race is on. The cloud industry is abuzz with recent M&A and product news pointing towards what appears to be the Holy Grail for helping large companies move to the cloud with confidence. Both private and public cloud vendors are vying for a spot in the relatively new and rapidly growing market segment of enterprise cloud. CenturyLink swooped up Tier 3 in an attempt to establish a stronger enterprise offering; Amazon Web Services (AWS) announced its enterprise play at re:Invent; IBM acquired SoftLayer; and even the Google Compute Engine has been quick to follow in the footsteps of its competitors. As each vendor makes a move to build a top-tier enterprise cloud, others will counter. With so much product and M&A activity going on, all that's left to ask is: What's next? Enterprise Cloud Market Dynamics Now that the basic self-service public cloud has been fine-... (more)